The Beauty of Writing
Posted on | May 16, 2010 | 1 Comment
I love to write. I spend a lot of time online working – - blogging, article and content writing, Facebooking and Twittering. I enjoy the release that writing affords as I get to share my thoughts, feelings and research on topics that I otherwise would not have any interest.
Writing is a therapeutic release for me, really. I find that when I write from my heart, I am able to say what I feel and express it in the most comfortable words that I can. Especially when I blog, I don’t care so much about the grammatical usage of words, although this IS important. But, I care more about conveying my feelings to the reader. When you’re a writer, there are times to be mindful of word usage, grammatical placement, etc. But also when you’re a writer, it’s important to connect with your readers and help them “feel” what you’re saying.
Remember to connect with your readers in whatever your area of expert writing is. Don’t concentrate so much on being perfect, but concern yourself with connecting in the way that only YOUR writing style can. You will find that your readers will really appreciate you for being donw-to-earth and real. It is so worth it, trust me.
Don’t Wait Too Long to Ask…For the Sale
Posted on | November 10, 2009 | No Comments
Writing copy for sales letters is wholly different than writing copy for press releases, brochures and even newsletters. What is your goal? Where is your focus for your audience? What results is it that you want to achieve?
When writing good copy, one of the most important things you can do is to organize your notes, strategize your thoughts and develop a plan of action for your copy to flow, and to flow well. Be cognizant of the placement of your thoughts and the call to action. Placing a call to action too early in the script may scare readers off, while waiting too long to ask for the sale may bore them. The best time to ask for action is after you’ve bulleted multiple reasons and/or features of the product or service. After you’ve left you reader with no other choice than to do something, then ask them to do something!
~ Highlight the features and benefits. Choose 3-4 strong points and develop them thoroughly yet succinctly enough to give the reader enough information and to answer any (internal) questions.
~ Provide the immediate opportunity to act. Position your clickable link first in the middle of your sales letter, and then from there, where appropriate. Sometimes readers don’t even need to read the entire letter to know that they want what you have! Give them plenty of chances to order…right now!
~ Reinforce their decision. Make the customer feel good and confident that they’ve done business with you. Tell them again why they will benefit. Tell them again why they made a good decision. Tell them again why they should tell their friends.
~ Follow up. Always follow up via email to ensure that the customer is satisfied. Thank them, of course, but also ASK them if they’re happy. This gives you a chance to tweak or change the way your sales letter flows if something is not quite right.
Hello world!
Posted on | October 20, 2009 | 2 Comments
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!